Smart Visuals and Interactive Marketing relies on having a means of open communication with customers. Interactive Marketing is linked to content marketing. Brands can produce audience-relevant content that can be shared many times. This can be achieved through a concept called interactive content. content that requires the participant’s active engagement which is more than simply reading or watching. In return for that engagement participants receive real-time, hyper relevant results they care about.
Imagine that your products were ALIVE.
They have a name, a personality and a saying. They can talk with your customers, wish your customers a happy day, share fun facts and ask them to take a selfie and share it on his instagram account. That’s interactive marketing in action. Creating a personality and interact with your fans. All this is a case of use of combination of technologies Augmented Reality, IOT and Machine Learning. A concept that we call Smart Visuals at emotionsar.
Image recognition and visual marchine learning allow to identify any product in real time. Augmented Reality techniques track content on products building an impressive experience, Internet of Things crwal relevant information to consumers. Technology is ready to rock the experience.
Intreaction leads to action. Product fans will love more than ever your products.
1. One-Way Becomes Two-Way Communication
Interactive marketing seeks to change this one-sided dynamic, not just for change’s sake but precisely because consumers are demanding it. Millennials, and to a lesser extent, Generation X, don’t want a one-sided relationship with companies. They crave the interaction and sense of community and collaboration which can be foreign to many companies and their marketing/advertising departments.
2. Greater Personalization
When asked to prioritize one capability that would be most important to marketing success in the future, 33% of marketers answered: “personalization“. Interactive marketing involves a personalized communication method that provides the user an opportunity to interact with the marketing communication. More and more consumers want and even expect messaging in ads to be tailored to their individual wants, needs, and desires which is made easier to do by interactive marketing. This creates a complexity of many options for the company to create, but a simplicity for the user to interact with based on his/her preferences. When thinking through your interactive marketing campaign, it’s a good idea to first create a decision tree of “if/then” scenarios (discussed below) that will vary based on each action the user takes while watching the advertisement Marketers see an average increase of 20% in sales when using personalized web experiences.
3. Don’t Forget the Call-to-Action
The main thing to remember is that getting the consumer to interface with your content should lead them, and specifically ask them, to take a final action, whether that be to purchase or opt-in for some future communication. Obtaining an opt-in for email address or other push notification like browser based, text, or app is vital.